Burgers For Every 1
Okay, when your client tells you they only use the top 1% of beef on the planet, you’ve got to find a way to share that. But how do we actually make it stick? The guys using the other 99% are showing big, juicy burgers already. So we brought our top 1% of beef benefit to life, not with burgers, but BurgerFi customers who are the top 1% of something too. Who better to deserve such an awesome burger?
And our target agreed. The client got huge results, and so did we winning an Effie in the low budget category. scroll to the bottom and check out the case study.
The Vote Needs U
We were approaching the most important midterm election in modern American history. But in today’s political reality, the substantive voting issues often get buried behind cheap character attacks and sensational headlines du jour.
For our get-out-the-vote effort, we needed to boldly bring forth what really matters when you cast your ballot: the issues you care about.
This campaign centered around a website with a rotating collection of today’s hot-button issues front and center that users could share to social media to persuade others to vote.
It was followed by a local grassroots effort of wild postings, buttons, stickers, t-shirts and a DM kit to help get the word out.
And lastly a Chrome extension that allowed users to download an app that would highlight relevant issues and remind them to share those that they care about.
All pieces reinforced that without U, the issues you care about won’t be addressed unless they take action and vote.
Wherever you stand, The Vote Needs U.
Flu Shot Campaign
Why should you get your flu shot at Rite Aid? Because 64% of people out there didn't. And a sneeze from one of them can travel up to 6 feet and get you sick. Protect yourself with a flu shot from Rite Aid today.
*CA Ad Annual 57 - Television
A portal where customers can recognize, read and share stories of outstanding personal service of Rite Aid employees.
*2016 Horizon Interactive Award - Best in Category, Gold - Social Media
Fruit on the Bottom Cottage Cheese
“I can’t wait to see that new cottage cheese video,” said No One Ever.
Friendship Dairies was launching their new Fruit on the Bottom Cottage Cheese but knew nobody would watch a video about cottage cheese on social media.
But they would watch fashion videos, especially for a fictitious pair of jeans with ridiculously sparkled fruit on the bottom.
We mimicked and poked fun at 70’s fashion ads and at the end, we let the consumer off the hook by introducing them to Friendship’s new Fruit on the Bottom Cottage Cheese.
The campaign ran exclusively on social as videos, stills, stories and slideshows, with an additional influencer push to reach a hipper audience.
The target ate it up (pun intended), got the joke and loved the brand for it. Plus, we made a traditionally old skewing brand now feel young, fun and relevant.
Ready For Anywhere.
How does an older and seemingly stodgy brand capture the attention of younger hipper target while still proving it's toughness and durability?
Action movie spies.
Make A Wish wanted to let people know that anyone can refer a sick child for a wish. To make this message break through we decided to go with humor instead of the expected pull of the heartstrings.
American Capital is a publicly traded private equity capital firm. However, nobody knew about them. To raise awareness for investors, they ran ads in Forbes, Fortune, Kiplinger's, Fast Company, Businessweek, Money and The Economist to name a few.
Fruit Juice - The Ocean Spray Growers are a successful long-standing campaign. As part of the lead creative team on Ocean Spray, it was our job to shepherd the success of the campaign into the future and to extend it into an online and social presence. We used the humorous growers to connect with our audience with Facebook posts, timely online videos, promotional launches, and, of course broadcast tv.
Craisins - Craisins' are the Official Dried Fruit of the Disney Parks. What better way to promote them than to send our growers to experience the magical parks themselves? The Growers' adventures were documented and shared on a travel log on the Craisins site and across social media.
Crispy Chicken Strips - Mom's will try anything to keep their family happy at dinnertime. With Tyson's Crispy Chicken Strips, they no longer have to try so hard.
Grilled and Ready Chicken - Life is busy and there just isn't time to make elaborate dinners every night. But with Tyson's Grilled and Ready Chicken, it's easy to make a healthy homemade meal.
When you have problems with your skin, your worries show up on your face. Receutics Active Skin Repair is a Rite Aid private label that offers prescription strength treatments for aging, dry skin and acne.
Take any image, add the Sci Fi logo to it and it will take on an entirely new meaning. Science fiction is lurking everywhere you just have to look around to see it.
Big banks are thought of as stogy and slow to action. Fleet wanted to position themselves as forward thinking and human. We targeted three segments of their business that was most important to them - the everyday customer, small businesses and their community work.
Partners + Napier were moving.
They needed a more modern identity that reflected their growth and the new space.
We created a new logo, identity system, voice and swag.
Welcome to the new Partners + Napier.
Sometimes it's better to make things instead of making ads.
Xerox Jazzfest As the core sponsor of Jazzfest Xerox needed a way to attract people to their booth. we created posters that were, like Xerox, the intersection of technology and paper. The posters were printed with a touch sensitive ink that allowed festival goers to play music without any instruments. The posters were their instruments. Now that’s jazz.
MARC USA To show how adept we were at problem solving we created search-a-word cards that can be used for any occasion when you find yourself without a card.
Every year MARC USA gives their Long-standing client Rite Aid a unique gift to celebrate the relationship.
For the 21st anniversary of the relationship we created a drink book with custom drinks tailored to each specific client.
Another year, we created Fire Drill, The Approval Process Game poking fun at the process all of us go through to get work out the door. Roll the dice and see if you can make it to the end and get your project approved.
Fun with Instagram: I post on Instagram everyday but I like to keep it light. I have a few series I keep coming back to.
Cars Mashup - What if famous movie and tv cars made an appearance in Pixar's Cars movies?
Not in Cannes - I've never been able to attend Cannes. This is life outside of the Cannes Festivals.
Asshole Cat - Cats are assholes, aren't they. This stuffed cat is no different. In fact, I think he's trying to kill me.
Portraits - I hate pictures of myself. Unless there's some fun to be had.
A chance to flex my design muscles.
Posters, prints and posts. For small clients or a worthy cause. I love to design. If you've got a great concept or a killer headline, I'm in.
Print may be dead but it sure was fun to do.
A collection of some oldies but goodies.
Broadcast or online. Large client or small. If it’s video, it needs to be breakthrough.
A large sampling of websites I've designed before becoming a creative director. Man, these things age quickly.