Flu Shot Campaign
Why should you get your flu shot at Rite Aid? Because 64% of people out there didn't. And a sneeze from one of them can travel up to 6 feet and get you sick. Protect yourself with a flu shot from Rite Aid today.
*CA Ad Annual 57 - Television
A portal where customers can recognize, read and share stories of outstanding personal service of Rite Aid employees.
*2016 Horizon Interactive Award - Best in Category, Gold - Social Media
American Capital is a publicly traded private equity capital firm. However, nobody knew about them. To raise awareness for investors, they ran ads in Forbes, Fortune, Kiplinger's, Fast Company, Businessweek, Money and The Economist to name a few.
Ready For Anywhere.
How does an older and seemingly stodgy brand capture the attention of younger hipper target while still proving it's toughness and durability?
Action movie spies.
Make A Wish wanted to let people know that anyone can refer a sick child for a wish. To make this message break through we decided to go with humor instead of the expected pull of the heartstrings.
Take any image, add the Sci Fi logo to it and it will take on an entirely new meaning. Science fiction is lurking everywhere you just have to look around to see it.
Sometimes it's better to make things instead of making ads.
MARC USA wanted to show how adept they are at problem solving to potential clients so we created search-a-word cards that can be used for any occasion when you find yourself without a card.
Every year MARC USA gives their Long-standing client Rite Aid a unique gift to celebrate the relationship.
For the 21st anniversary of the relationship we created a drink book with custom drinks tailored to each specific client.
Another year, we created Fire Drill, The Approval Process Game poking fun at the process all of us go through to get work out the door. Roll the dice and see if you can make it to the end and get your project approved.
Fun with Instagram: I post on Instagram everyday but I like to keep it light. I have a few series I keep coming back to.
Cars Mashup - What if famous movie and tv cars made an appearance in Pixar's Cars movies?
Not in Cannes - I've never been able to attend Cannes. This is life outside of the Cannes Festivals.
Asshole Cat - Cats are assholes, aren't they. This stuffed cat is no different. In fact, I think he's trying to kill me.
Portraits - I hate pictures of myself. Unless there's some fun to be had.
A chance to flex my design muscles.
Posters, prints and posts. For small clients or a worthy cause. I love to design. If you've got a great concept or a killer headline, I'm in.
Fruit Juice - The Ocean Spray Growers are a successful long-standing campaign. As part of the lead creative team on Ocean Spray, it was our job to shepherd the success of the campaign into the future and to extend it into an online and social presence. We used the humorous growers to connect with our audience with Facebook posts, timely online videos, promotional launches, and, of course broadcast tv.
Craisins - Craisins' are the Official Dried Fruit of the Disney Parks. What better way to promote them than to send our growers to experience the magical parks themselves? The Growers' adventures were documented and shared on a travel log on the Craisins site and across social media.
Crispy Chicken Strips - Mom's will try anything to keep their family happy at dinnertime. With Tyson's Crispy Chicken Strips, they no longer have to try so hard.
Grilled and Ready Chicken - Life is busy and there just isn't time to make elaborate dinners every night. But with Tyson's Grilled and Ready Chicken, it's easy to make a healthy homemade meal.
When you have problems with your skin, your worries show up on your face. Receutics Active Skin Repair is a Rite Aid private label that offers prescription strength treatments for aging, dry skin and acne.
You and a Bell's Two Hearted Ale were meant to be together.
Just like these other classic pairings.
Every year, Staples Advantage creates a holiday e-card to send out to their over 100,000 corporate customers. We created a story with multiple vignettes that could be targeted to the customers who use each of their six different lines of business - Office Supplies, Interiors, Print Solutions, Facilities, Promotional Products, and Technology solutions.
In the end we created six different low budget videos, each with two segments directly relating to a targeted line of business. Two are shown here.
Big banks are thought of as stogy and slow to action. Fleet wanted to position themselves as forward thinking and human. We targeted three segments of their business that was most important to them - the everyday customer, small businesses and their community work.
The Boston Herald wanted a campaign with attitude and personality that captured their passion for hard hitting news and made their customers proud to be readers. The campaign ran in the paper, on billboards around town and on the sides of their delivery trucks.
*silver One Show Pencil, Athena Awards Gold
A large sampling of websites I've designed before becoming a creative director. Man, these things age quickly.
Print may be dead but it sure was fun to do.
A collection of some oldies but goodies.