EXPERIENCE
PARTNERS + NAPIER - Rochester, NY
Group Creative Director - July ’17 - June ‘25
Directed multiple creative teams in delivering strategically grounded, award-winning campaigns across digital, TV, print, social, and experiential. Elevated mid-size client budgets with big-brand thinking and ROI-focused execution. Championed creative storytelling and cross-platform brand experiences that earned Effies and multiple creative awards. Partnered closely with strategy and media to ensure data-informed creative output. Ran and won multiple new business pitches.
MARC USA - Pittsburgh, PA
Creative Director - Aug ’14 - March '17
Led the Rite Aid brand across all touchpoints: digital, broadcast, retail, mobile, social and private label. Spearheaded the “Make It Personal” initiative — a branded content platform highlighting real customer stories. Developed modernized brand systems, voice, and tone to enhance brand relevancy.
ARNOLD WORLDWIDE - Boston, MA
ACD Art Director - Nov ’12 - Apr '14
Oversaw the Ocean Spray “Straight from the Bog” campaign, from concept to production. Collaborated with cross-disciplinary teams on national 360° campaigns.
FREELANCE
Creative & Art Director - May ‘06 - March ’07, April ‘08 - May ’10
Contracted by national agencies to deliver high-impact creative for pitches and active campaigns.
Agencies: Fallon, Digitas, Arnold, Olson, Mullen, Brand Content, Boathouse, Lewis Communications, Cercone Brown Curtis, DGWB, Cone Communications, ISM and more
CARMICHAEL LYNCH - Minneapolis, MN
ACD Art Director - April ’07 - April ‘08
Collaborated with cross-disciplinary teams on national 360° campaigns.
HILL HOLLIDAY - Boston, MA
V.P. Associate Creative Director - April ‘00 - May ‘06
Collaborated with cross-disciplinary teams on national 360° campaigns.
MULLEN - Wenham, MA
Senior Art Director - March ‘95 - April ‘00
Collaborated with cross-disciplinary teams on national 360° campaigns and new business pitches.
AWARDS
Effie, Communication Arts, One Show, D&AD, Art Director's Club, Athena Awards, Graphis, Luerzers Archive, Horizon Interactive Awards, Boston Hatch Awards, Minneapolis Show, Pittsburgh Addys, Rochester Addys
EDUCATION
BOSTON UNIVERSITY - College of Communications
Bachelor of Science, Mass Communications- Advertising Major
MASSACHUSETTS COLLEGE OF ART
Graphic Design Certificate Program
MINNEAPOLIS COMMUNITY AND TECHNICAL COLLEGE
Web Design & Development Program
Automotive: Porsche, Harley Davidson, Subaru, Power Automotive
Energy: PSNH Utilities, N-Star
Entertainment/Media: Boston Globe, Boston Herald, MSNBC, Sci-Fi Fi Channel, Outdoor Life Network, Captivate Networks
Financial: EY, Santander, Capital One, Sun Trust, Merrill Lynch, American Capital, Fleet, Price Waterhouse Coopers, The CPA, Baybank, US Trust
Footwear: Sperry Topsiders, Dexter Shoes, HS Trask, Etonic
Government/Education: Mass. Office of Travel and Tourism, Mass. State Lottery, PA State Lottery, University of Minnesota
Healthcare: Insulet - Omnipod 5, Maimonides Health, Highmark, Bausch + Lomb, Rite Aid, Best Doctors, Thorbahn, CVS, Mass. General Hospital
Insurance: GMAC Insurance, Travelers, Progressive
Packaged Goods: Instant Pot, Corelle, Saputo, Stella Cheeses, Friendship Dairies, Schuman Cheese, Cello Cheese, Ocean Spray, Tyson, Staples Advantage, Sebastian Haircare, Stanley Tools, Kuerig, Tidy Cats, Hasbro, Bell's Beer, Budweiser, Bud Light, Michelob Light, Colgate, Veryfine
Public Service: Rochester Contemporary Art Center, Monroe County, The Vote Needs U, Make A Wish Foundation, The Andy Warhol Museum, Earthjustice, Trust for Public Land, Boy Scouts of America, Discover Boating
Restaurant: Smashburger, BurgerFi, Corelife, Papa Gino's, 99 Restaurants, Bertucci's, Dunkin Donuts
Retail: Cricket Mobile, Rite Aid, Payless, Sotheby's Imprint, Tractor Supply, CVS, Staples Advantage, Eye World, I-Copy, Royal Robbins
Sports: Titlelist, Detroit Pistons, Minnesota Wild, University of Minnesota, Sperry Topsiders, Dexter Golf, Dexter Bowling, Crosskate, CCM, Etonic, Etonic Golf
Technology: Fitbit, Cricket Mobile, Xerox, EMC, Lycos, CellularOne, Sybase, Nextel, Monster, Iron Mountain,
Travel: The Strong National Museum of Play, Samsonite, Mass. Office of Travel and Tourism, American Tourister, Intercontinental Hotel Groups, Orbitz, Discover Boating