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Dan O'Donnell Work
  • Work
  • About
  • Resume

Resume

EXPERIENCE

PARTNERS + NAPIER - Rochester, NY
Group Creative Director - July ’17 - June ‘25
Directed multiple creative teams in delivering strategically grounded, award-winning campaigns across digital, TV, print, social, and experiential. Elevated mid-size client budgets with big-brand thinking and ROI-focused execution. Championed creative storytelling and cross-platform brand experiences that earned Effies and multiple creative awards. Partnered closely with strategy and media to ensure data-informed creative output. Ran and won multiple new business pitches.

MARC USA - Pittsburgh, PA
Creative Director - Aug ’14 - March '17
Led the Rite Aid brand across all touchpoints: digital, broadcast, retail, mobile, social and private label. Spearheaded the “Make It Personal” initiative — a branded content platform highlighting real customer stories. Developed modernized brand systems, voice, and tone to enhance brand relevancy.

ARNOLD WORLDWIDE - Boston, MA
ACD Art Director - Nov ’12 - Apr '14
Oversaw the Ocean Spray “Straight from the Bog” campaign, from concept to production. Collaborated with cross-disciplinary teams on national 360° campaigns.

FREELANCE  
Creative & Art Director - May ‘06 - March ’07, April ‘08 - May ’10
Contracted by national agencies to deliver high-impact creative for pitches and active campaigns.
Agencies: Fallon, Digitas, Arnold, Olson, Mullen, Brand Content, Boathouse, Lewis Communications, Cercone Brown Curtis,  DGWB, Cone Communications, ISM and more

CARMICHAEL LYNCH - Minneapolis, MN
ACD Art Director - April ’07 - April ‘08
Collaborated with cross-disciplinary teams on national 360° campaigns.

HILL HOLLIDAY - Boston, MA
V.P. Associate Creative Director - April ‘00 - May ‘06
Collaborated with cross-disciplinary teams on national 360° campaigns.

MULLEN - Wenham, MA
Senior Art Director - March ‘95 - April ‘00
Collaborated with cross-disciplinary teams on national 360° campaigns and new business pitches.

AWARDS

Effie, Communication Arts, One Show, D&AD, Art Director's Club, Athena Awards, Graphis, Luerzers Archive, Horizon Interactive Awards, Boston Hatch Awards, Minneapolis Show, Pittsburgh Addys, Rochester Addys

EDUCATION

BOSTON UNIVERSITY - College of Communications
Bachelor of Science, Mass Communications- Advertising Major

MASSACHUSETTS COLLEGE OF ART  
Graphic Design Certificate Program

MINNEAPOLIS COMMUNITY AND TECHNICAL COLLEGE  
Web Design & Development Program

 

Clients

Automotive: Porsche, Harley Davidson, Subaru, Power Automotive

Energy: PSNH Utilities, N-Star

Entertainment/Media: Boston Globe, Boston Herald, MSNBC, Sci-Fi Fi Channel, Outdoor Life Network, Captivate Networks

Financial: EY, Santander, Capital One, Sun Trust, Merrill Lynch, American Capital, Fleet, Price Waterhouse Coopers, The CPA, Baybank, US Trust

Footwear: Sperry Topsiders, Dexter Shoes, HS Trask, Etonic

Government/Education: Mass. Office of Travel and Tourism, Mass. State Lottery, PA State Lottery, University of Minnesota

Healthcare: Insulet - Omnipod 5, Maimonides Health, Highmark, Bausch + Lomb, Rite Aid, Best Doctors, Thorbahn, CVS, Mass. General Hospital

Insurance: GMAC Insurance, Travelers, Progressive

Packaged Goods: Instant Pot, Corelle, Saputo, Stella Cheeses, Friendship Dairies, Schuman Cheese, Cello Cheese, Ocean Spray, Tyson, Staples Advantage, Sebastian Haircare, Stanley Tools, Kuerig, Tidy Cats, Hasbro, Bell's Beer, Budweiser, Bud Light, Michelob Light, Colgate, Veryfine

Public Service: Rochester Contemporary Art Center, Monroe County, The Vote Needs U, Make A Wish Foundation, The Andy Warhol Museum, Earthjustice, Trust for Public Land, Boy Scouts of America, Discover Boating

Restaurant: Smashburger, BurgerFi, Corelife, Papa Gino's, 99 Restaurants, Bertucci's, Dunkin Donuts

Retail: Cricket Mobile, Rite Aid, Payless, Sotheby's Imprint, Tractor Supply, CVS, Staples Advantage, Eye World, I-Copy, Royal Robbins

Sports: Titlelist, Detroit Pistons, Minnesota Wild, University of Minnesota, Sperry Topsiders, Dexter Golf, Dexter Bowling, Crosskate, CCM, Etonic, Etonic Golf

Technology: Fitbit, Cricket Mobile, Xerox, EMC, Lycos, CellularOne, Sybase, Nextel, Monster, Iron Mountain,

Travel: The Strong National Museum of Play, Samsonite, Mass. Office of Travel and Tourism, American Tourister, Intercontinental Hotel Groups, Orbitz, Discover Boating