The Vote Needs U
We were approaching the most important midterm election in modern American history. But in today’s political reality, the substantive voting issues often get buried behind cheap character attacks and sensational headlines du jour.
For our get-out-the-vote effort, we needed to boldly bring forth what really matters when you cast your ballot: the issues you care about.
This campaign centered around a website with a rotating collection of today’s hot-button issues front and center that users could share to social media to persuade others to vote.
It was followed by a local grassroots effort of wild postings, buttons, stickers, t-shirts and a DM kit to help get the word out.
And lastly a Chrome extension that allowed users to download an app that would highlight relevant issues and remind them to share those that they care about.
All pieces reinforced that without U, the issues you care about won’t be addressed unless they take action and vote.
Wherever you stand, The Vote Needs U.