The Path to Play Billboard Campaign
Expanding by 90,000 sq ft, The Strong Museum needed to increase attendance from 600,000 to 1 million. That meant drawing out-of-state, and even out-of-the country visitors. A series of playful toy themed billboards created a path from Toronto to Rochester to draw families in from all along the 300 mile route.
*Platinum Graphis Advertising 2024
*Gold Jay Chiat Award 2024
Play Strong
With the goal of expanding the Strong’s target market to teens and adults, we launched a broadcast campaign to let everyone know that the museum isn’t just for little kids anymore. That people of any age can “Play Strong.”