The specialty cheese aisle can seem intimidating and pretentious.
Cello wanted to be seen as the expert for cheese enthusiasts, but approachable to cheese novices.
The campaign addressed the multiple pain points a consumer may have when trying to choose a cheese - confusing cheese speak, the daunting cheese aisle, and how to make a cheese board.
The solution was the resulting campaign, helping translate the complexity of the specialty cheese aisle so that everyone can “Cheese Confidently.”
*2022 Silver Effie Small Budget - Products