Fruit Juice - The Ocean Spray Growers are a successful long-standing campaign. As part of the lead creative team on Ocean Spray, it was our job to shepherd the success of the campaign into the future and to extend it into an online and social presence. We used the humorous growers to connect with our audience with Facebook posts, timely online videos, promotional launches, and, of course broadcast tv.
Craisins - Craisins' are the Official Dried Fruit of the Disney Parks. What better way to promote them than to send our growers to experience the magical parks themselves? The Growers' adventures were documented and shared on a travel log on the Craisins site and across social media.